Multimedia Meets Momentum
Unlock the Exact Funnel System That Sells for You 24/7 - Even If Tech Freaks You Out
Build Funnels That Convert. Automate Systems That Scale
Scale with Confidence - The Trusted Growth Advantage Behind Today’s Fast-Moving Global Brands
The Professional & Strategic. Growth-Focused. Personal Brand Voice. Premium & High-Ticket Tone
TOFU–MOFU–BOFU Structure organizes your funnel into three clear stages:
TOP OF FUNNEL (TOFU)
Goal: Attract attention, generate awareness, capture cold leads.
TOFU Assets - Lead magnets (guides, eBooks, templates, checklists), Webinars (live or pre-recorded), Mini courses, Free training videos, Free challenges (3-day, 5-day), Blog posts & articles, Social media reels, shorts, carousels, YouTube educational content, Cold audience ads...
MIDDLE OF FUNNEL (MOFU)
Goal: Build trust, nurture leads, educate, deepen interest, prepare for the offer.
MOFU Assets - Email nurture sequences, Clickthrough pages (bridge pages), VSL (short value videos), Testimonials & social proof, Authority-building content, Soft sales webinars, Lead magnet follow-up sequences, Personalized email series...
BOTTOM OF FUNNEL (BOFU)
Goal: Convert hot leads into buyers — close the sale.
BOFU Assets - Sales pages, Checkout pages, Order bumps, Upsells & downsells, Limited-time offers, Free trials, Product demos, Free consultations, Strategy sessions, Personalized offers, Case studies directly tied to the offer...
Over $1M+ generated in client funnels
Certified Funnel & Automation Specialists
Helping Visionary Brands Scale Beyond Borders
The Quiet Force Behind Entrepreneurs Scaling Worldwide
You're Doing Everything But Still Not Converting
You post. You boost. You even tried a few ads. But your funnel leaks, and your time vanishes.
You need a system — not another “hack.”
Why Most Funnels Miss the Mark? (and What the Smartest 5% Do Instead)
Most folks assume a funnel is just a stack of pages. They piece something together, hit publish, and hope magic happens. It doesn’t. Traffic comes in… nothing sticks. No connection. No trust.
But the top 5%?
They play a whole different game.
They don’t chase shiny tactics or the newest “hack.”
They focus on people — their emotions, their fears, their desires. They build with intention. Every click has a purpose. Every section earns trust.
CLICK THE BUTTON BELOW TO FIND THE HARD TRUTH! >>> Send Me A Message On Facebook >
Momentum Funnel Method - 5 Simple Steps
A Clean, Human-first Conversion Flow
Step 1: Hook — Stop the Scroll
Grab attention with a line that hits the reader’s emotion, not their logic.
Simple, direct, and human.
Step 2: Story — Create Emotional Connection
People trust what feels familiar.
Use a short, relatable story that mirrors their struggle.
Step 3: Offer — Show the Transformation
Cut the jargon. Speak to the result.
Step 4: Proof — Let Results Do the Talking
Promises are cheap. Evidence is priceless.
Step 5: Path — One Action, Zero Confusion
Guide them with a single, obvious next step.
3-Stage Funnel Framework
A system that fuses design psychology, automation, and storytelling to turn clicks into loyal customers.
At the top of the funnel, your message isn’t about what you sell — it’s about what your audience feels. We help you create: - Headlines that grab instant attention (“finally, someone gets me”) - Hook-driven visuals that speak to pain points. - Short-form lead magnets (like this one) that build curiosity and trust. - The Awareness Phase — Speak to Their Emotion First. Example: Instead of saying “Get More Coaching Clients,” say “Tired of Posting Daily But Still Not Getting Booked Out?” That’s how MuMe positions your voice at the top — where emotion meets awareness.
Once attention is captured, momentum takes over. Here’s where most funnels break — clutter, confusion, and choice overload. We fix that by: - Designing minimalist layouts that guide eyes and clicks naturally. - Using one core offer per page — no distractions, no split attention. - Embedding behavioral triggers (like urgency timers and social proof) at the right moments. This isn’t just “pretty design.” It’s psychological design — optimized for micro-commitments that lead to one big yes.
Once they act, the real magic begins: Automation. Personalization. Momentum. We integrate AutomaticSales.ai into your funnel flow to: - Tag every lead based on behavior (clicked, viewed, purchased). - Trigger custom email sequences that speak to their journey stage. - Create evergreen profit systems — so your funnel works even while you sleep This turns your funnel from a campaign into a conversion engine.
Hi, I am Shawn Chong
My Journey: From MIS and IT Executive to the Design World
Started my career in Management Information Systems (MIS) — where logic, data, and systems ruled the game. I learned how technology connects people, improves workflow, and builds the backbone of a business.
But over time, I realized something deeper — data alone doesn’t move people. Design does. It’s the emotion behind every message, the story behind every screen, that truly creates connection. That’s when I began my transition — from managing systems to designing experiences.
From coding dashboards to crafting funnels and landing pages that tell a story and convert. Now, I bring both worlds together:
🔹The structure and logic of IT
🔹The creativity and storytelling of design
In this new AI-driven era, I’m continuously upskilling — learning from platforms like learnprompting.org and exploring how AI can enhance creativity and automation in digital marketing.
This journey taught me one thing: Growth isn’t about changing who you are — it’s about evolving with purpose.
Hi, I am MuMe
MuMe Pronounce "Moo-Mee"created — short for Multimedia Meets Momentum — is a brand built to merge creativity, automation, and performance into one seamless system.
At its core is storytelling that turns every message into meaning, every touchpoint into trust, and every funnel into momentum that actually moves people.”
Emotion-first, logic-backed
Automated lead
Storytelling funnels
24/7 behavioral tracking (Funnel Audit)
The Lead Magnet Offer
Your High-Converting Funnel in One Simple Step - Design & Build
A high-converting landing page (crafted in MuMe style)
A value-driven lead magnet (like the guide above) that builds instant trust
Email automation setup
A Follow-up nurture sequence to convert new leads into paying clients
Funnel analytics and behavior tracking (Funnel Audit Available)